MadPipe in Young Upstarts

Young Upstarts is about innovation and thought leadership. In an article that deploys some tongue-in-cheek storytelling (using the Wizard of Oz as backdrop), MadPipe argues that change is occurring more rapidly, and smaller companies can compete with larger ones by doing four things:

1. Put the company on a project footing.
2. Make every staff member a stakeholder.
3. Make transparency the default setting.
4. Make all participation outcome-based.

“A little wizardry can take us from low financial resilience to powerful brand. For the small business, this means adopting strategies from enterprise best practices.”