MadPipe in Young Upstarts

Young Upstarts is about innovation and thought leadership. In an article that deploys some tongue-in-cheek storytelling (using the Wizard of Oz as backdrop), MadPipe argues that change is occurring more rapidly, and smaller companies can compete with larger ones by doing four things:

  1. Put the company on a project footing.
  2. Make every staff member a stakeholder.
  3. Make transparency the default setting.
  4. Make all participation outcome-based.

“A little wizardry can take us from low financial resilience to powerful brand. For the small business, this means adopting strategies from enterprise best practices.”

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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.


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