Young Upstarts is about innovation and thought leadership. In an article that deploys some tongue-in-cheek storytelling (using the Wizard of Oz as backdrop), MadPipe argues that change is occurring more rapidly, and smaller companies can compete with larger ones by doing four things:
- Put the company on a project footing.
- Make every staff member a stakeholder.
- Make transparency the default setting.
- Make all participation outcome-based.
“A little wizardry can take us from low financial resilience to powerful brand. For the small business, this means adopting strategies from enterprise best practices.”