Media Post–the publisher of Marketing Daily has run an article by MadPipe’s Daniel DiGriz for each of four quarters, most recently Q1 of 2016. Daniel’s always skeptical eye is prized by MadPipe clients who want reality over fluff, and he brings that same sensibility to these four pieces.
- How Structural Obsolescence Is Killing Your Marketing in Marketing Daily on 02/08/2016
In 2005, when Google began punishing traditional SEO methods, it was prophetic. The irrelevance of meta-keywords was a sign of the entropic demise of not only Search Engine Optimization, but of every marketing technique then, now, and in the future.
- Star Trek Lessons For Running Your Own ‘Enterprise’ in Marketing Daily on 11/30/2015
If aspirational paragons are almost fiction, perhaps that’s where we turn to paraphrase our yearning for optimism.
- Beware Digital Messiahs With Marketing Secret Sauce in Marketing Daily on 05/20/2015
The only hidden knowledge resides in the world of wishes. Brutal competition, shifts in the economy, and the death of old-school search manipulation can send us looking for an edge.
- Social Media Capitulates; The Boss Is Back On Top in Marketing Daily on 02/03/2015
The wrestling match is over. The social media revolution has come and gone. You might even say it failed.