Marketers, like comedians, have an atypical response to crisis. They have the moment of sobriety, like everyone else who isn’t a sociopath and thinks first of himself. But then they quickly ask, “how does this seismic shift, like any prolonged, far reaching event, help me do the job in front of me?” In other words, … Read more

So you want to do visual storytelling. First, let’s clarify that it’s not synonymous with video, social images, interactive web pages, or advertising… though it’s often presented that way and used for all of those. Visual storytelling can occur in any medium or marketing channel that permits visual components. Second, let’s clarify the most important … Read more