The Process In the Broad Strokes

"The visionary goal is the path to the new reality."

Revenue goals
sales-marketing plan
sales leads closed
Competitor analysis
marketing budget
enjoy your life

Process Solves Everything

But inventing a process wastes time.

Problem

Most creative processes are proprietary, arcane, or counterintuitive. You have to jump through hoops without assurance you're going to arrive at your goals.

Hurdle

The most obvious process is the least efficient—do everything in stages (plan, analyze, build, test, deploy) and don't move to a new stage until you're all the way done with the previous one.

Solution

MadPipe uses an open source (agile) process, taking the shortest path to value. You don't even have to be fully aware of it—you're free to focus on outcomes. 

Mandate

It's simple: be extremely clear on goals, each party is accountable to deliver their part, and focus on execution, so we can win (winning isn't a theory). Plan and execute in tandem if at all possible.

Efficiency comes down to math.

Always take the most obvious path.

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About once/month, Corporate Storyteller and Digital Ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

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