The Process In the Broad Strokes
"The visionary goal is the path to the new reality."
Process Solves Everything
But inventing a process wastes time.
Problem
Most creative processes are proprietary, arcane, or counterintuitive. You have to jump through hoops without assurance you're going to arrive at your goals.
Hurdle
The most obvious process is the least efficient-do everything in stages (plan, analyze, build, test, deploy) and don't move to a new stage until you're all the way done with the previous one.
Solution
MadPipe uses an open source (agile) process, taking the shortest path to value. You don't even have to be fully aware of it-you're free to focus on outcomes.
Mandate
It's simple: be extremely clear on goals, each party is accountable to deliver their part, and focus on execution, so we can win (winning isn't a theory). Plan and execute in tandem if at all possible.
Efficiency comes down to math.
Always take the most obvious path.
This is How It Might Work
There's no "one size fits all" template for YOUR business.
But now you have a co-pilot on growth, brand, product, & data.
