Sales Emails Messages people open. Emails people read.
"The people reading newsletters have time to spend, not money." - Daniel DiGriz
Why Create Better Sales Emails
You're either the sender or the spender.
Problem
Most firms send a newsletter. Company news, obvious tips, industry blather, latest blogs . . . there’s constant tension between consistency & saying aught of concern to recipients.
Hurdle
Prospects get far too many newsletters even as they are highly motivated (at work) to clear the inbox. Many of those messages fill the bulk mail folder and are never seen.
Solution
MadPipe will extract the key insights you need to flesh out for potential customers, so emails help you close, & craft better than average messages that drive home a single idea.
Mandate
What you want is: existing clients to buy more (and give referrals), prospects to get a deeper understanding of the product & brand (which supports the sale), and leads to include you in RFPs.
Face it: most sales emails are boring.
Even to the person writing them. Let's do better.
-
We need stronger content.
-
We need better subject lines.
-
We need sales collateral worth reading.
The numbers are the numbers.
So which sales team do you want to be?
Red Team
On-the-nose subject lines
No custom eyebrow text
One-off emails
Standard CTAs ("visit site" or "contact us")
Partial list-segmentation
List has high bounce rate
Email Stats
Open Rate: 19%
CTA Rate: 1.2%
List Health: 69%
Domain Health: OK
Gold Team
Creative subject lines
Deliberate eyebrow text
Campaign strategy
Enticing CTAs
List segmentation
List cleanup
Email Stats
Open Rate: 29%
CTA Rate: 4.5%
List Health: 92%
Domain Health: OK
End-of-year Deal Increase: 200%
Personal and witty
beats formal and pretty.
Salespeople can't afford two things—time and hope. By 5:00, you have to close.
Success Is Seeing the Needle Move!
And everything else is codswallop.
You can only improve
what you can prove.
