Sales Emails Messages people open. Emails people read.

"The people reading newsletters have time to spend, not money." - Daniel DiGriz

Why Create Better Sales Emails

You're either the sender or the spender.

Problem

Most firms send a newsletter. Company news, obvious tips, industry blather, latest blogs . . . there’s constant tension between consistency & saying aught of concern to recipients. 

Hurdle

Prospects get far too many newsletters even as they are highly motivated (at work) to clear the inbox. Many of those messages fill the bulk mail folder and are never seen.

Solution

MadPipe will extract the key insights you need to flesh out for potential customers, so emails help you close, & craft better than average messages that drive home a single idea.

Mandate

What you want is: existing clients to buy more (and give referrals), prospects to get a deeper understanding of the product & brand (which supports the sale), and leads to include you in RFPs.

Face it: most sales emails are boring.

Even to the person writing them. Let's do better.

  • We need stronger content.

  • We need better subject lines.

  • We need sales collateral worth reading.

Email Campaign Example 1
Email Marketing Case Studies
Marketing Campaign Example
B2B Marketing Case Study
Marketing Automation HowTo
Buyer Profile Example
Sales Email Campaign
Sales Proposal Example (teaser)

The numbers are the numbers.

So which sales team do you want to be?

Red Team

On-the-nose subject lines
No custom eyebrow text
One-off emails
Standard CTAs ("visit site" or "contact us")
Partial list-segmentation
List has high bounce rate

Email Stats

Open Rate:  19%
CTA Rate: 1.2%
List Health: 69%
Domain Health: OK

Gold Team

Creative subject lines
Deliberate eyebrow text
Campaign strategy
Enticing CTAs
List segmentation
List cleanup

Email Stats

Open Rate:  29%
CTA Rate: 4.5%
List Health: 92%
Domain Health: OK
End-of-year Deal Increase: 200%

Personal and witty

beats formal and pretty.

Sales Team Support NYC NJ USA

Salespeople can't afford two things—time and hope. By 5:00, you have to close.

Success Is Seeing the Needle Move!

And everything else is codswallop.

Eyeballs on content (awareness of our brand)
%
New leads (engagement with our content)
%
Sold customers (revenue increase)
%

You can only improve

what you can prove.

MadPipe's Ideas Are Featured In:

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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

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