Sales Transformation Brand Advocates, Product Evangelists, Sales at the Org Level
"Everyone sells when the firm's inertia engages their intrinsic motivations." - Daniel DiGriz
Why Put a Firm on a Sales Footing
Everyone can sell, just initially not very enthusiastically.
Most people either think they can't sell or don't know how to support the organizational act of selling, without losing sight of their own crucial skills.
You can't achieve your goals if revenue doesn't drive, but you also won't achieve them if people are anxious, demotivated, or don't understand how to help.
You know your organization best. MadPipe will start where you say. No bamboozlement or theater, no eight months of top to bottom fact-finding culminating in a PowerPoint before we can act. An action plan and the shortest path to a total sales organization is our shared goal.
Whatever you peddle, hustle, or trade,
your own crew must be first to be swayed.
Selling is being part of a broader ecosystem and filling a need where one is expressed or implied.
Connect your audience to an aspirational narrative that motivates the team as well as end-users and is reflected in each department and practice area.
Assemble your Magnificent Seven, "A-Team", or Dirty Dozen. Each knows their job, keeps their head in the game, and does what they say when they say.
No more business as usual. Align your firm end to end with brand goals, so the entire organization pursues outcomes that produce revenue or results.
"Organizations succeed by producing a single brand narrative, carrying the same messages throughout the organization AND externally to the market. They fail when they don't produce an end-to-end experience." – Daniel DiGriz
Success is Seeing the Needle Move!
And everything else is codswallop.
You can only improve
what you can prove.