Sales Transformation Brand Advocates, Product Evangelists, Sales at the Org Level

"Everyone sells when the firm's inertia engages their intrinsic motivations." - Daniel DiGriz

Why Put a Firm on a Sales Footing

Everyone can sell, just initially not very enthusiastically.

Problem

The very survival of the organization requires revenue. You want to prioritize pitching, cut the dross, & bend every activity into supporting Sales.

Hurdle

Most people either think they can't sell or don't know how to support the organizational act of selling, without losing sight of their own crucial skills.

Solution

Let's identify how each team can further the company's mission on the inertia of each team member's intrinsic personal motivations.

Mandate

You can't achieve your goals if revenue doesn't drive, but you also won't achieve them if people are anxious, demotivated, or don't understand how to help.

You know your organization best. MadPipe will start where you say. No bamboozlement or theater, no eight months of top to bottom fact-finding culminating in a PowerPoint before we can act. An action plan and the shortest path to a total sales organization is our shared goal.

Whatever you peddle, hustle, or trade,

your own crew must be first to be swayed.

Total Sales Organization

Selling is being part of a broader ecosystem and filling a need where one is expressed or implied.

Transformation

THE STORY

Connect your audience to an aspirational narrative that motivates the team as well as end-users and is reflected in each department and practice area.

MadPipe codifies the organizational narrative–the brand story. That forms the basis of the implementation plan and strategic forecast. Contact MadPipe.

THE TEAM

Assemble your Magnificent Seven, "A-Team", or Dirty Dozen. Each knows their job, keeps their head in the game, and does what they say when they say.

MadPipe assembles an optimal team around the plan and leads implementation in alignment with stakeholder goals and accountability for objective deliverables. Contact MadPipe.

THE GOALS

No more business as usual. Align your firm end to end with brand goals, so the entire organization pursues outcomes that produce revenue or results.

MadPipe’s team produces the end-results the program requires. The plan and narrative are adjusted and the process continually refined as the group learns from actual execution. Contact MadPipe.

"Organizations succeed by producing a single brand narrative, carrying the same messages throughout the organization AND externally to the market. They fail when they don't produce an end-to-end experience." – Daniel DiGriz

Success is Seeing the Needle Move!

And everything else is codswallop.

Eyeballs on content (awareness of our brand)
%
New leads (engagement with our content)
%
Sold customers (revenue increase)
%

You can only improve

what you can prove.

MadPipe's Ideas Are Featured In:

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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

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