Sales-Marketing Alignment Better RFPs, More Closed Deals, Greater Total Revenue

"We Live or Die By the Numbers—The rest is fluff." - Daniel DiGriz

Salespeople "Eat What They Kill"

Closing the deal is the only thing real.

Problem

Most marketing has autonomy from sales. Often, it doesn’t channel sales messages well. Frequently it pursues goals that don't prioritize revenue.

Hurdle

You can market like a media outlet that never mentions product, but people will never rely on you as the industry's magazine. Only pitching vs. pure information are extremes.

Solution

Create a unified overall brand narrative with messages and campaigns supporting all stages of the sales funnel from ideation to negotiation, so marketing reaches people in bulk while Sales does 1:1.

Mandate

"Organizations succeed by producing a single brand narrative, carrying the same messages throughout the organization AND externally to the market. They fail when they don't produce an end-to-end experience."

The company is a salesperson. It exists to sell or it starves. You have every right & reason to expect: increased RFPs & bids, more closed deals, & higher total revenue.

You're always closing

or else you're just posing.

Sales-Marketing Leadership

Life is easier and sweeter when we're all facing the same direction, bent on taking the same hill.

Success is Seeing the Needle Move!

And everything else is codswallop.

Eyeballs on content (awareness of our brand)
%
New leads (engagement with our content)
%
Sold customers (revenue increase)
%

You can only improve

what you can prove.

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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

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