Sales-Marketing Alignment Better RFPs, More Closed Deals, Greater Total Revenue
"We Live or Die By the Numbers—The rest is fluff." - Daniel DiGriz
Salespeople "Eat What They Kill"
Closing the deal is the only thing real.
Problem
Most marketing has autonomy from sales. Often, it doesn’t channel sales messages well. Frequently it pursues goals that don't prioritize revenue.
Hurdle
You can market like a media outlet that never mentions product, but people will never rely on you as the industry's magazine. Only pitching vs. pure information are extremes.
Solution
Create a unified overall brand narrative with messages and campaigns supporting all stages of the sales funnel from ideation to negotiation, so marketing reaches people in bulk while Sales does 1:1.
Mandate
"Organizations succeed by producing a single brand narrative, carrying the same messages throughout the organization AND externally to the market. They fail when they don't produce an end-to-end experience."
The company is a salesperson. It exists to sell or it starves. You have every right & reason to expect: increased RFPs & bids, more closed deals, & higher total revenue.
You're always closing
or else you're just posing.
Life is easier and sweeter when we're all facing the same direction, bent on taking the same hill.
Success is Seeing the Needle Move!
And everything else is codswallop.
You can only improve
what you can prove.
