Search Engine Optimization (SEO) Name awareness. Better-matched leads. Increased eyes on content.
"Tactical SEO is thinning the herd—by being out in front of it." - Daniel DiGriz
Why Implement an SEO Practitioner
You've got no game, if they don't know your name.
You care about search. You know Google is important. It's a big market, and you don't want to be invisible or miss online referrals.
There are all kinds of spammy gimmicks, and a lot of SEO is a way to collect money for short-term manipulation of results that bites you later.
No spaghetti thrown at the wall. Search should work for you, achieving what you're already trying to accomplish as a company.
Don't leave it to the wizards. It's in the interests of technical wizards to obfuscate what they're doing. That way you can't tell if it aligns with the business goals. You cross your fingers, and hope. Let's talk in business terms—not oblique vocabulary about magic potions.
If it's not understood,
it isn't any good.
The goal of search is to make your name synonymous with the thing you want to sell.
Success is Seeing the Needle Move!
And everything else is codswallop.
You can only improve
what you can prove.