Search Engine Optimization (SEO) Name awareness. Better-matched leads. Increased eyes on content.

"Tactical SEO is thinning the herd—by being out in front of it." - Daniel DiGriz

Why Implement an SEO Practitioner

You've got no game, if they don't know your name.

Problem

You care about search. You know Google is important. It's a big market, and you don't want to be invisible or miss online referrals.

Hurdle

There are all kinds of spammy gimmicks, and a lot of SEO is a way to collect money for short-term manipulation of results that bites you later.

Solution

Align your brand reputation, sales goals, and SEO. That way, the results are sustainable & enhance (not compete with) positive industry perception.

Mandate

No spaghetti thrown at the wall. Search should work for you, achieving what you're already trying to accomplish as a company. 

Don't leave it to the wizards. It's in the interests of technical wizards to obfuscate what they're doing. That way you can't tell if it aligns with the business goals. You cross your fingers, and hope. Let's talk in business terms—not oblique vocabulary about magic potions.

Search Ranking Factors: Backlinks & Mentions
See detailed report for weak competitors.

Your Brand    |    Average Competitor    |    Top 3 Competitors

  • Links that count ("doFollow")

  • Links that don't ("noFollow", no mention)

  • Mentions (with no link or "noFollow")

  • Spammy Links (undesirable)

This example report page shows number of links to your brand (from other websites), sorted into: ones that count for SEO (green), one's that don't (red), and mentions of your brand which are treated as implied links (yellow). It shows the same 3 things for your competitors, so you can see where you are relative to them.

If it's not understood,

it isn't any good.

Improve Search Position

The goal of search is to make your name synonymous with the thing you want to sell.

Success is Seeing the Needle Move!

And everything else is codswallop.

Eyeballs on content (awareness of our brand)
%
New leads (engagement with our content)
%
Sold customers (revenue increase)
%

You can only improve

what you can prove.

MadPipe's Ideas Are Featured In:

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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

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