Website UX (user experience) Intuitive Navigation | Layout Follows Sales Process | Friction Removed

"Too many websites are like a supermarket that forces everyone down the same initial aisle." - Daniel DiGriz

Why Overhaul the User Experience

When the user's goal drives, the company thrives.


Most websites are counterintuitive and follow design fads that are short-lived and outdated by the time they get implemented.


You could rely on just curb appeal, but that's only half the equation. You could mimic competitors, but then you’re not standing out.


MadPipe will advocate for the audience. Priority one is following the user's mental model. The result is a site that's intuitive and beautiful.


There are no dead ends or roadblocks allowed in the visitor's journey. Nothing may impede the company's story and sales argument.

Your message will bust through boredom, trounce gimmicks, and beat the snot out of bland competitors. You'll know it's working from analytics that reflect deeper engagement.

Web Designer Based in New York

Have you ever logged in,

To a tool or eCommerce site you’ve used for years—and they’ve updated the interface?

Website User Interface

It's cleaner and prettier,

There are new features, but what used to take one click now takes three.

Website UX/UI

And nothing is where you expect.

You can't find anything, and most of the items on the screen don't help you achieve your goal.

Put function first.

You'll answer their thirst.

website user experience

Solve problems and eliminate friction. The user's goal is what drives.

MadPipe's Ideas Are Featured In:

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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.


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