Website UX (user experience) Intuitive Navigation | Layout Follows Sales Process | Friction Removed
"Too many websites are like a supermarket that forces everyone down the same initial aisle." - Daniel DiGriz
Why Overhaul the User Experience
When the user's goal drives, the company thrives.
You could rely on just curb appeal, but that's only half the equation. You could mimic competitors, but then you’re not standing out.
MadPipe will advocate for the audience. Priority one is following the user's mental model. The result is a site that's intuitive and beautiful.
There are no dead ends or roadblocks allowed in the visitor's journey. Nothing may impede the company's story and sales argument.
Have you ever logged in,
To a tool or eCommerce site you’ve used for years—and they’ve updated the interface?
It's cleaner and prettier,
There are new features, but what used to take one click now takes three.
And nothing is where you expect.
You can't find anything, and most of the items on the screen don't help you achieve your goal.
Put function first.
You'll answer their thirst.
Solve problems and eliminate friction. The user's goal is what drives.